Pinterest is the world’s fourth most popular social media platform after LinkedIn, Twitter and Facebook. With an estimated 72.8 million users, the site has experienced immense success and popularity since it was first launched in 2010.
To use Pinterest, simply browse through images of countless things including clothes, household items, celebrities, quotes, animals, scenery and much more. To use the platform, you create boards (e.g. ‘For the Home’) and pin corresponding images onto that board. When you revisit that board you will find countless related images under one board. By following others, your homepage will be filled with pins posted by other users.
Why is Pinterest Good for Business?
Pinterest is ideal in that you can promote your business on there by pinning images of products or services that you offer. You can also create unrelated boards, such as boards filled with inspiring quotes or even boards related to office life. There is a great deal of flexibility offered with Pinterest which is one of the many reasons why this website has experienced such immense success.
Buyable Pins Changing the Face of Pinterest
One of the latest features introduced by Pinterest is buyable pins. Within the coming weeks, Pinterest will offer certain pins that come with a blue price in the right-hand corner. When you see something that you like whilst browsing through the platform, you can buy it there and then at the click of a button.
As a business, it is paramount that you take advantage of this feature as it is a fantastic way to further promote your products or services and enhance sales. This feature is particularly useful if you are in retail as millions of people use the platform before making a purchase, and it could therefore have a massive impact on your sales.
Traditionally, Pinterest involved clicking on an image of something you liked, such as a dress. When the image of the dress pops up on the screen, the user had to click on the image again to be taken to the original website that the image features on.
With buyable pins, Pinterest eliminates this step and enables shoppers to select their colour and size preferences and click the ‘Buy It’ button straight from the Pinterest platform. People love convenience and this is the ultimate convenient buying experience.
Pinterest’s Buy It button will be available to larger retailers at first but will gradually be made available to smaller businesses in future. This feature will without doubt transform the way that people interact with the platform and could mean a serious increase in revenues for you as a business, and as such, it is definitely something that you as a business should consider adding to your profile.
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